GOP Strategist Leslie Sanchez on Sarah Palin's Celebrity Status

October 23, 2010 -- Female candidates beware! Republican strategist Leslie Sanchez told her "Midterm Rumble" panel at The Daily Beast's Innovators Summit that many of the women she works with are afraid of getting "Palin-ized," or getting caught in the "media lights" without knowing how to answer a question. At the same time, Sanchez said that Palin is an enormous boost to the GOP and has transcended the Republican brand.



http://www.youtube.com/watch?v=v9hNlkG9b5w&hl=en

Marketing Case Study - "So Sarah, What Do You Do?"

Recently I was at a business networking event and as I usually do, I was going about my business and working my plan of what I wanted to accomplish while there. For me, my goal was to connect with at least 10 prospects for my coaching program. And then it happened... again.

We make eye contact and I walk over to introduce myself. Hi I'm Dean Mercado a marketing coach with Online Marketing Muscle... blah, blah, blah.

She goes ahead and tells me her name... and for our purposes here I'll just call her Sarah. A bit a small talk ensues. And then we get to the often asked and much dreaded question, "So Sarah, what do you do?"

Sarah's face begins to turn red as I can see the nervousness start to come on. Then she broke out into this whole what seemed like a dissertation that spoke of everything except answer my question... Sarah, what do you do?

As she trudged on and on about what she does... the hole she was digging kept getting deeper and deeper... it was clear that she wasn't sure what she did or wanted to do as her business. And in her unsureness, she made it very difficult for me to understand what she did. So instead of cutting and running, which is probably what most people would have done, I decided to play along and began asking some probing and clarifying questions.

As her long-winded answers finally started to take form, not only was Sarah involved in businesses in two totally unrelated fields, but she couldn't clearly communicate to me what she did in either of them, or why I should care.

So being a marketing coach, like a reflex, my "coaching hat" turned on and I gently asked if she was open to some coaching... she eagerly said yes... and we spent the next several minutes helping her get clear on what she did as a business and why someone should care.

The good news is that feedback from Sarah at the end of the networking event was very positive as she felt she made some solid connections that could pan out for her -- she was genuinely grateful.

The bad news here though, is as an avid networker, regardless of the networking event, I run into people like Sarah all the time. I recognize it so clearly because I used to be just like her -- completely confused about what I did or who I did it for. All the while trying to get several business opportunities off the ground at the same time -- none of which I might add did very well. It wasn't until I chose one to run with and got real clear on what I did and who I did it for that it began to take off.

So in closing, the moral of this story is if you're not crystal clear on what you do and who you do it for, there is no way I'm going to be -- and a confused mind certainly doesn't buy.

© 2007 Online Marketing Muscle -- All Rights Reserved.

Liked this article? -- Then check out Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado's highly acclaimed marketing blog 'The Motivational Marketer's Journal' at http://www.MotivationalMarketer.com Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute', -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

One-on-one with Sarah Palin

One-on-one with Sarah Palin



http://www.youtube.com/watch?v=AB0JgmNIHtY&hl=en

Decision Points

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• ISBN13: 9780307590619
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Decision Points Description

In this candid and gripping account, President George W. Bush describes the critical decisions that shaped his presidency and personal life.

George W. Bush served as president of the United States during eight of the most consequential years in American history. The decisions that reached his desk impacted people around the world and defined the times in which we live.

Decision Points brings readers inside the Texas governor's mansion on the night of the 2000 election, aboard Air Force One during the harrowing hours after the attacks of September 11, 2001, into the Situation Room moments before the start of the war in Iraq, and behind the scenes at the White House for many other historic presidential decisions.

For the first time, we learn President Bush's perspective and insights on:

• His decision to quit drinking and the journey that led him to his Christian faith
• The selection of the vice president, secretary of defense, secretary of state, Supreme Court justices, and other key officials
• His relationships with his wife, daughters, and parents, including heartfelt letters between the president and his father on the eve of the Iraq War
• His administration's counterterrorism programs, including the CIA's enhanced interrogations and the Terrorist Surveillance Program
• Why the worst moment of the presidency was hearing accusations that race played a role in the federal government’s response to Hurricane Katrina, and a critical assessment of what he would have done differently during the crisis
• His deep concern that Iraq could turn into a defeat costlier than Vietnam, and how he decided to defy public opinion by ordering the troop surge
• His legislative achievements, including tax cuts and reforming education and Medicare, as well as his setbacks, including Social Security and immigration reform
• The relationships he forged with other world leaders, including an honest assessment of those he did and didn’t trust
• Why the failure to bring Osama bin Laden to justice ranks as his biggest disappointment and why his success in denying the terrorists their fondest wish—attacking America again—is among his proudest achievements

A groundbreaking new brand of presidential memoir, Decision Points will captivate supporters, surprise critics, and change perspectives on eight remarkable years in American history—and on the man at the center of events.

Since leaving office, President George W. Bush has led the George W. Bush Presidential Center at Southern Methodist University in Dallas, Texas. The center includes an active policy institute working to advance initiatives in the fields of education reform, global health, economic growth, and human freedom, with a special emphasis on promoting social entrepreneurship and creating opportunities for women around the world. It will also house an official government archive and a state-of-the-art museum that will open in 2013.

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Terminatrix: The Sarah Palin Chronicles

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Terminatrix: The Sarah Palin Chronicles Description

The Editors of the "Wasilla Iron Dog Gazette", Wasilla's paper of record, would like to introduce you to the Sarah Palin they know so well. From the introduction: 'We, the editors of the "Wasilla Iron Dog Gazette", have known Sarah Palin all her life - as a teenage basketball star, a beauty queen, a school board member, mayor, governor, and now vice presidential candidate - and so much more. The stories that have previously circulated about her barely scratch the surface. Indeed, if we wrote down everything we know, you probably wouldn't believe us. However, thanks to tireless investigative work and access to a crucial source close to the Governor, we have managed to obtain a private collection of family photos, published here for the first time.Some of them are annotated in the Governor's own hand, providing a fascinating running commentary on her life. Who is the real Sarah Palin? Yes, she is a hockey mom with an extraordinary political story. But she is much, much more than that .'

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Sarah Palin Uncut

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Sarah Palin Uncut Description

Take away the liberal media bias and manipulating sound bites, and what you’re left with is Sarah Palin Uncut, a collection of rallies, speeches, and calls to action. The powerful yet heartfelt words, in context, leave the reader with the purest impression of the nation’s trailblazer and inspiration behind the emergence of the powerful and influential Tea Party movement, Sarah Palin.

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Sarah Palin Bring It On

Sarah Palin, Madam President, 2012, Sarah Palin Photos, TEA party, bring it on, Team Sarah, Palin's Angels, rock, conservatives, politics, news, Glenn Beck, Rebellion, theblaze.com, fire of truth, pillar, military, patriot,Divine Destiny, Iraq, Restoring Honor, 828, warriors,



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